If you were at ABR Festival this year, you’ll know exactly what we mean when we say: that was something special.
From the moment we rolled in and saw just how massive the grounds were (225 football fields, anyone?), we knew this was going to be a weekend to remember. And it absolutely was.
We were proud to be an official ABR Festival partner, working closely with the ABR team before, during, and after the event to make sure everything ran smoothly. Huge shoutout to them — what a crew. As Andrew put it: ‘It was absolutely one of the best motorcycle events I’ve attended in over a decade. It was so well organised.’
But here’s what made it really special for us: you.
We had the chance to speak to so many riders — some familiar faces, some brand new — and the feedback, conversations, and downright good vibes were incredible. We even got to catch up with a few REALRIDER® users who’ve been with us since the very beginning. ‘I was thrilled to meet several customers from as far back as when we launched in 2013,’ Andrew said. ‘Still to this day, they’re relying on our technology, and they are enjoying the new update. That meant a lot to all of us.’
A Massive Milestone: Our New App Launch 🚀
ABR Festival 2025 kicked off with a bang for us — literally on Thursday morning, we launched our brand-new, fully updated app. We’ve been working on this for a long time, and it was such a buzz to share it with the riding community in person. “We got lots of amazing feedback and engagement with motorcyclists who saw the benefits of our technology,” Andrew added.
To hear riders tell us what they love, what they’d love to see next, and how they use the app in the real world — that kind of insight is priceless. And yes, we’ve already implemented some ideas thanks to the inspiration you gave us.
Trails, Talks, and a Proper Good Time
With over 15,000 riders in attendance and 50km+ of exclusive on-site trails, there was no shortage of adventure. Between everything that was going on, we managed to squeeze in some unforgettable moments:
- Andrew (our very own co-founder) hit the Himalayan stage for an interview with Vanessa Ruck (aka The Girl on a Bike) — a brilliant conversation with loads of great energy.
- We had cracking chats with the likes of Ryan F9, beers with the CFMOTO team, and plenty more.
- Our massive giveaway drew loads of interest — big congrats to the winners (you’ve all been contacted!).
- And of course, the festival was a fantastic chance to make new connections: “It was exciting to meet likeminded partners and exploring how we can work together,” Andrew said.
Ride Protected, Explore Further
If you stopped by our stand and had a chat — thank you. If you didn’t get the chance, no worries. Whether you’re heading out solo or planning your next big trip, REALRIDER is here to keep you connected and protected out on the road.
Thousands of riders across the UK already rely on us for crash detection, safety alerts, and peace of mind — and with the latest version of the app now live, there’s never been a better time to join them. Explore what REALRIDER Premium has to offer.